Transperia Group, Inc.
Transformational Experiences That Drive Business Results

Archive for July, 2008

Living in the Experience Economy

Tuesday, July 22nd, 2008

Experience EconomyAs our culture and economy continue to change and evolve, it’s becoming more and more apparent that if a company is going to compete for much-coveted business, they will have to go beyond simply offering their products, services or communication, and position their offerings around experiences they create for their customers.

At Transperia, our focus is on helping clients create transformational experiences to help them achieve their business results. It takes a lot of different forms, but often deals with live events, media or project consultation.

Our philosophy has been influenced by many different sources, but we would be remiss to not mention the impact of Joseph Pine and James Gilmore’s pivotal book, “The Experience Economy: Work is Theatre & Every Business a Stage”. It’s an amazing book that continues to grow in influence, even though it’s been in print for almost 10 years.

One of the beauties of the book is that Pine & Gilmore have given language to a lot of concepts that many of us have intuitively sensed for a long time.

If you haven’t read it yet, get it. It will help bring focus to you as you consider how to create meaningful experiences for the people you’re trying to reach.

Pine & Gilmore also have a new book out called, “Authenticity: What Consumers Really Want”. I haven’t read it yet, but when I got a chance to spend the day with Joe Pine last year, he told me a little about it. It sounds great.

In The Beginning…

Tuesday, July 15th, 2008

Earth from SpaceOur world changes at a rate that’s no longer possible to measure or adequately describe (“speed of sound”, “speed of light”, etc. don’t seem to cut it anymore). And it’s becoming more and more difficult to distinguish our message and products in a culture/marketplace/business environment that is constantly in flux.

The competition for our attention and affections is getting tougher by the minute. More and more, what is required to differentiate a product, event or service is the experience that we create for people.

It used to be that our offerings would stand out if they were of excellent quality, were highly creative, or unique in some way. No longer. Today’s economy requires us to go beyond these expected qualities and provide an experience for people that transcends the status quo, engages them personally, excites their senses and becomes, in a word, memorable.

The Art of Experience is an ongoing dialogue in how to create experiences for our audiences (customers, employees, conference attendees…) that will not only engage them, but also change and transform them, and bring about the outcomes we’re hoping for.

Transperia Group (the sponsor of this forum) gets its very name from the concept of creating “transformational experiences” to drive the results we are after.

So, what creates a “transformational experience”? What does it take to move beyond the status quo and enter the realm of “experience”? That’s what we’re hoping to discuss in this blog. Some categories that we’ll cover are:

  • Creativity
  • Innovation
  • Communication
  • Technology

The topics may vary, but in general, we’re looking for things that will help us move beyond the normal and mundane, and will inspire us in the art of creating effective experiences.

Of course, we want this to be a multi-way conversation. Please join in. If you have new ideas to add, great. If you disagree with opinions stated here, great. If you want to share your experiences with “experience”, great. We’d love to have you join in the fun.

Thanks for dropping by. Here’s to some stimulating conversation.

Mark T. Bennardo
Transperia Group, Inc.