Transperia Group, Inc.
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Archive for September, 2011

Creativity vs. Innovation

Saturday, September 10th, 2011

There is a difference between having an original, creative idea and truly being innovative. The two are often assumed, incorrectly, to be synonymous. There are many people, companies and organizations that have (or have had) an original, creative idea and assumed, by default, that they were “Innovators.” Not necessarily the case.

AOL gave America access to the Internet.  Microsoft made it possible for the average person to have an affordable, productive PC.  MySpace ushered in the era of social media.  They all had great, new, creative ideas that made a substantial impact on the world.  But where are they now?  I’m not suggesting these companies have nothing left to offer, or can’t eventually regain some of their original, creative greatness.  What is clear is that they have all been eclipsed by others in their respective fields that understood the importance of reinvention and true innovation.

It’s one thing to have a creative – even innovative – idea, but true Innovators continue to reinvent, design, develop and create new ideas and ways of doing things; the others often hang on to their “original” idea and try to replicate it in perpetuity. A true Innovator does not desire to hang on to one idea or way of doing things, regardless of how cool, amazing or groundbreaking it was. True Innovators are continually driven to bring about change – and change the world in the process.