Our world changes at a rate that’s no longer possible to measure or adequately describe (“speed of sound”, “speed of light”, etc. don’t seem to cut it anymore). And it’s becoming more and more difficult to distinguish our message and products in a culture/marketplace/business environment that is constantly in flux.

The competition for our attention and affections is getting tougher by the minute. More and more, what is required to differentiate a product, event or service is the experience that we create for people.

It used to be that our offerings would stand out if they were of excellent quality, were highly creative, or unique in some way. No longer. Today’s economy requires us to go beyond these expected qualities and provide an experience for people that transcends the status quo, engages them personally, excites their senses and becomes, in a word, memorable.

The Art of Experience is an ongoing dialogue in how to create experiences for our audiences (customers, employees, conference attendees…) that will not only engage them, but also change and transform them, and bring about the outcomes we’re hoping for.

Transperia Group (the sponsor of this forum) gets its very name from the concept of creating “transformational experiences” to drive the results we are after.

So, what creates a “transformational experience”? What does it take to move beyond the status quo and enter the realm of “experience”? That’s what we’re hoping to discuss in this blog. Some categories that we’ll cover are:

• Creativity
• Innovation
• Communication
• Technology

The topics may vary, but in general, we’re looking for things that will help us move beyond the normal and mundane, and will inspire us in the art of creating effective experiences.

Of course, we want this to be a multi-way conversation. Please join in. If you have new ideas to add, great. If you disagree with opinions stated here, great. If you want to share your experiences with “experience”, great. We’d love to have you join in the fun.

Thanks for dropping by. Here’s to some stimulating conversation.

Mark T. Bennardo
Transperia Group, Inc.