Transperia Group, Inc.
Transformational Experiences That Drive Business Results

Posts Tagged ‘Collaboration’

The Power of Artistic Collaboration

Thursday, April 30th, 2009

As an artist and creative professional, I believe so strongly in the power of collaboration.  I’ve learned through experience that there is so much more potential and creative horsepower when the right group of people come together to create something beautiful, effective or important.

I now find myself moving away from projects that require me to be a creative “lone ranger.”  If I can’t do the project in the context of the community of my trusted partners and creative associates, I’ll sometimes decline the project.  Even if I’m confident in my own abilities, I know that the end result will be so much better if there is more than one creative mind in the mix.

I don’t know if you’ve seen this, but I was both moved and inspired by it.  The power of art and collaboration is truly amazing (even when you can’t see or stand next to the people with whom you’re collaborating).

This was apparently recorded one track at a time, with the producers using minimal equipment and moving from country to country, finding local artists and layering each instrument and part upon the last. The end result is an international collaboration that is both raw and beautiful.

At my core, I think of myself as an artist. It’s stuff like this that makes me so thankful for the arts and for the people whose talents eclipse mine.

Sony Walkman Project

Tuesday, September 16th, 2008

Talk about a cool experience. Sony has taken a risk in promoting their latest Walkman media player.

Their website says, “The Walkman Project is an incredible musical collaboration that lets you make and share music with other people around the world.”

Sony has created a vehicle where people can collaborate on a piece of music together—each one adding his/her own part. You can sing, play or mix tracks. You then upload your contribution. Little by little, the musical piece grows, morphs and changes as each part is added. A very, very cool idea.

To promote this collaborative project (and their product), Sony created a video highlighting how even the most seemingly insignificant contribution makes an impact on the whole.

It’s brilliant.

The video features 130 musicians, all gathered in one place, performing a musical composition where each musician plays only one note at a time. The piece moves by beautifully as you watch each musician playing their one note, but the whole coming together fluidly and flawlessly.

It’s amazing.

I can’t imagine the immensity of the challenge of wrangling 240 microphones, handling 130 sensitive artist egos and juggling the logistics of such an endeavor.

Watch the video. It will blow your mind (at least it did mine).

Sony could have just done a regular product launch for their new Walkman. But instead, they created an experience for people to jump into, and also created a cool experience for the 130 musicians who played on the video, and then shared that experience with us.

Sony reminds us of the need to break the mold on our status quo events, projects or media. How about you? Is it business as usual, or are you creating an experience that will involve and impact your audience and not soon be forgotten?