As our culture and economy continue to change and evolve, it’s becoming more and more apparent that if a company is going to compete for much-coveted business, they will have to go beyond simply offering their products, services or communication, and position their offerings around experiences they create for their customers.

At Transperia, our focus is on helping clients create transformational experiences to help them achieve their business results. It takes a lot of different forms, but often deals with live events, media or project consultation.

Our philosophy has been influenced by many different sources, but we would be remiss to not mention the impact of Joseph Pine and James Gilmore’s pivotal book, “The Experience Economy: Work is Theatre & Every Business a Stage”. It’s an amazing book that continues to grow in influence, even though it’s been in print for almost 10 years.

One of the beauties of the book is that Pine & Gilmore have given language to a lot of concepts that many of us have intuitively sensed for a long time.

If you haven’t read it yet, get it. It will help bring focus to you as you consider how to create meaningful experiences for the people you’re trying to reach.

Pine & Gilmore also have a new book out called, “Authenticity: What Consumers Really Want”. I haven’t read it yet, but when I got a chance to spend the day with Joe Pine last year, he told me a little about it. It sounds great.