Transperia Group, Inc.
Transformational Experiences That Drive Business Results

Posts Tagged ‘Power Point’

Hot 5: Avoiding Power Point Overkill

Monday, September 29th, 2008

Unnecessary GraphicI have a love-hate relationship with Power Point.  To be honest, it’s more of a hate-hate relationship.

I love using visual images to enhance a message.  They can stimulate, illustrate, & highlight good content.  More and more, however, I’ve seen the medium used and misused beyond its intended purpose and effectiveness.  You may use Power Point, Keynote, Pro Presenter, whatever—the software may vary, but the issue is the same.

I recently was producing an event for business professionals.  As I connected with the Keynote Speaker before the session, he informed me that he had 282 slides in his presentation.

“That’s a lot of slides,” I observed, trying hard to be understated.

“It’s okay,” he responded, “It covers 3 hours of training.  Besides, they go by pretty fast.”

“Go by pretty fast?”  I’ll say.  During a 3-hour training session, that’s more than 1.5 slides per minute.  Think about it.  A new graphic every 40 seconds.  That’s assuming that every graphic is equally spaced out, with no hesitations in the presentation.  A new slide every 40 seconds for 3 hours.  My head is still spinning.

Honestly, I think we’ve become lazy.  We have a classic example of the tail wagging the dog. The medium has become the message.  We’ve taken the focus off of our need to tell a compelling story and replaced it with a graphic delivery system.

A lot of presenters I see these days simply use Power Point as a public Teleprompter.  Consider this: if all your content is on the screen, then you, as the presenter, become unnecessary.  As a participant, I really don’t want or need to read your crib notes.  As with many other aspects of good communication, less is more.

As you prepare your next presentation, I encourage you to ask yourself these “Hot 5” questions:

  1. Is this graphic really necessary? Would my presentation be substantively any different without it?  If not, eliminate it.
  2. Will it distract from my message? It may be cool, hip, edgy or beautiful, but if it becomes a distraction, it shouldn’t be there.
  3. Will it increase or hinder the credibility of my message?
    • Is the design and composition of high quality?
    • Is it easy to read?
    • Is it easy to digest?

    If not, why give your audience any unnecessary reason to discredit you or your message?

  4. If the projector lost power, would my message suffer? Sure, it may lose a little zip, but if it suffers, then you’re relying too heavily on the graphics.
  5. Will it take emphasis off of me? Don’t ever forget that, as the presenter:

You are the story.  YOU are the show.  You are the star.

The message is much more important than the medium.  If you’re not convinced that you can deliver the goods on your own merit, then no amount of graphics will make a difference.

Let’s give Power Point a little rest.  It’s overworked, tired and needs a break.