Transperia Group, Inc.
Transformational Experiences That Drive Business Results

The Friendly Skies…Really?

September 25, 2008 · Print This Article
Posted by Mark Bennardo

Flight AttendantI was recently on an airplane.  As we were readying for departure, the Captain came on the loud speaker and said,

“Ladies & Gentlemen, I just wanted to make you aware that our flight attendant, Amy, has recently been nominated for Regional Jet Flight Attendant of the Year.  Let’s all give her a big hand,” which we did.

My first thought was, “Really? This girl?”  From what I had already observed, Amy didn’t appear to be the model of a great Flight Attendant.  I hardly saw a smile, she stumbled over the announcements and she coolly ignored the questions & requests of the young man seated behind me with Down Syndrome, all the while chatting it up with some other Flight Attendants (who were catching a ride on our flight—flying for free, by the way).

Then Amy delivered the safety instructions.  I don’t believe I’ve ever seen less energy or passion delivered during this standard speech (and I’ve been on my share of airplanes).  While pedestrian, at best, these instructions are still supposed to be the instructions on how to save our lives in the case of emergency.  You would have thought Amy was reading the phone book.

“How could this woman be nominated for an award?”  I thought.  A few moments later, I got my answer.  I overheard a fellow traveler congratulate Amy, who then scoffed and replied that the pilot was simply joking and having a little bit of fun.

The airlines are getting some tough press lately (and rightly so, in my opinion) because of several things:
•    Escalating ticket prices
•    Eliminating snacks
•    Fuel surcharges
•    Charging for baggage
•    And now some are even charging for soft drinks

Each of these cost-cutting measures is driving down the experience the airlines are providing.

But the airlines can greatly improve their customers’ experience at little to no additional cost—and it lies in the hands of their Flight Attendants.  It costs nothing to:

•    Smile
•    Treat people with respect
•    Be passionate about your job, and the service you provide
•    Be friendly
•    Act like you actually want to be there

I’m sure it’s tough to give that same safety speech day after day.  It reminds me of some years back when I used to be involved in theatre (yes, I did a little acting in college—don’t judge me).  The Director would inevitably give a speech to the cast somewhere in the middle of our show’s run and say, “Now, I know we’ve done this show lots of times, but there is a whole new crowd tonight who is seeing this for the first time.  They don’t care how good we were last night.  What matters to them is tonight.”

It’s easy to forget these simple things that can go a long way.  I think the airlines would do well to remind their Flight Attendants of this.  Maybe next time they’ll find a way to deliver that safety speech with a little zest, interest, or dare I say, even humor.  The power to create a good experience lies firmly within their grasp—if they will only seize it.

What can you learn from the airlines?  What are you doing to improve the experience you provide for your customers?  What can you be doing that doesn’t even cost money to accomplish?

As always, I’d love to hear your thoughts and comments.


One Response to “The Friendly Skies…Really?”

  1. Jeff Wilson Says:

    GREAT post Mark. See…I knew you had a lot to share. I’m going to do a blog post on my blog and use what you have shared related to the church. We need to improve SO much in the area of customer service.

    Feels weird not seeing you this week. Hope you had a great one.

    PS…take a day off!

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